24.06.2021
Guizhou Tyre's brand value rises to a new high
On June 22, the 18th World Brand Conference organized by World Brand Lab was held in Beijing, where the analysis report of China's 500 most valuable brands in 2021 was released.
World Brand Lab is an international, professional, independent and unbiased brand review and research institute with experts and consultants from Harvard University, Yale University, Massachusetts Institute of Technology, Oxford University, Cambridge University and other top universities in the world. Its research has become an important foundation for many companies in valuing intangible assets in mergers and acquisitions. The World Brand Lab's original Brand Value Added (BVA) valuation methodology is widely recognized in the corporate and financial worlds.
In this annual report, based on financial data, brand strength and consumer behavior analysis, Guizhou Tyre's Advance brand was ranked 313rd among China's 500 most valuable brands in 2021, with a value of RMB 23.198 billion (USD 3.5 billion), up 49 places from 2020. The brand value increased by RMB 7.167 billion (USD 1.1 billion), achieving a continuous increase in brand value.
Since 1958, Guizhou Tyre has always emphasized the importance to the cultivation and development of product brands and has consistently improved its brands at home and abroad in recent years. As one of the leading manufacturers of commercial vehicle tires in China, Guizhou Tyre has always adhered to the corporate mission of "Creating value and giving back to society" and will continue to meet market and customer needs.
Our innovative technologies and products, such as high-quality tubeless tires, environment-friendly, fuel-efficient, high-performance tires, are widely recognized in domestic and international markets, and our products are well sold in 120 countries and regions.
Guizhou Tyre will continue to focus on the brand concept and meet the needs of high-quality development, driven by technological innovation, based on green and intelligent production, the construction of a digital marketing and service system, continuous innovation to provide greener, safer, high-quality products for our partners.